You’re ready to write your podcast pitch. You’ve been researching podcasts and have put together a list which seem to be a good fit.
With your headshot and podcast one sheet at the ready you’re all set.
Now you may be thinking you can dash off a letter which tells the host about all of your accomplishments and how fantastic you are. Just change who you’re addressing it to, Dear Tracey, Dear Frank and wing it off on the email and wait for the Yes’s to come in.
You’re not the only one to have thought this is all it takes but if you’ve read our previous blogs you’ll remember that hosts receive a great many pitches a week so you need to do everything in your power to stand out.
How will you make your appearance a win for the host?
Your pitch needs to demonstrate why having you on as a guest is a clear win for the host.
Start by being honest. If you have only recently discovered their show, say that. Avoid the generic statement, ‘I love your show.’ If there was something in an episode that you really connected with, let them know. Don’t take a short cut with this by picking something out of the show notes because the host will realise this is what you’ve done.
Leave a review
Before we pitch a show we leave five stars on Apple Podcasts and mention we’ve done this in the first paragraph of the pitch.
If you want to be a guest obviously you think the show is great so this part is a no brainer. You can also leave them a review or promise to do so later in your pitch.
What information to include in your podcast pitch
Let the host know that you understand who their audience is eg, Given your audience’s interest in xxx would they be interested in learning about xxx?
Then tell the host why you are qualified to help with this topic.
If they’ve created an episode on something related to the topic you want to cover you could say, On this episode you talked about xxx. Following on from that I could talk about xxx
Spread the word
Before you sign off you should tell the host what you will do for them.
Be clear about how you intend to help them spread the word about their show on your platforms and if you have a sizeable audience mention this (but don’t worry if you don’t.)
Go above and beyond
If it’s a podcast you’re very keen to be a guest on think what else you could offer the host.
We’ve had clients who offer a copy of their book for the host to give away to their listeners and clients who have created specific freebies for a show such as a training or workbook.
Media kit
For ease we include a link to a Google folder or web page media kit where the host can access our client’s information.
In the folder we include their podcast information sheet and headshots. For authors we also add their book cover, ebook and book spec.
Pitching method
You don’t have to send your podcast pitch via email. Reach out in the way the host requests. This could be via social media. You could also send a loom video or audio message.
Free Podcast Guest Starter Kit
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