Think of your podcast interview as step one in your relationship with the listener. It’s important that you come to podcast interviews with the mindset to add value. This is not a direct marketing strategy.
Remember that most people won’t be ready to buy from you after hearing you once. Some will but most won’t. What you want is for them to want to learn more about you.
And this is where your call to action comes in. At the end of the podcast interview the host will ask you where listeners can find out more about you.
So, what should you say? What’s the best call to action to use as a podcast guest?
The Power of One
When you’re clear about your goals and what you want to achieve from being a guest on podcasts it makes it easier to select your call to action.
It’s so important that you give one answer. Just one. Don’t list every single one of your social media platforms.
You want to send the listener to one place and from there they can find out about everything else.
Keep it Simple
Your call to action can be as simple as a website address although you can probably do better than that.
And just a caveat. If you’re using a URL don’t make it complicated. There is nothing easy to remember about www.victoriabennion93758/wix.com/website 99
Reduce the chance of errors. Make it easy.
Call to Action Examples
One of our clients sends listeners to a page on his website where they can download the first chapter of his book, free.
A psychotherapist, offered a free 30-minute session with her and she sent listeners to her calendar where they could book a slot. This can be a powerful strategy for finding new clients.
Another client has offered a mini-guide to a topic related to his book. In this guide he included links to his service.
Fiction authors often have a free book they can offer and so send listeners to a their website where they can download it. Not only does this generate traffic but they know those signing up are highly-targeted leads. This is especially good if they’ve written a series as the listener has raised their hand and let you know they are interested in what you write about. If they like the free book they’ll likely buy your other books.
If you want to go down the route of giving something away to listeners in exchange for their email address, further options to consider are: checklists; cheat sheets, workbooks, reports, white papers, a webinar or mini course, training videos or an audio book.
If you have a Facebook group you’re trying to grow, you can send listeners here. When they request to join make one of the questions you ask their email address and permission to add them to your list.
Test It
Test your call to action. You won’t know what goes down well with your audience until you give it a try. If it’s not working as well as you’d like then you can change it at any time and try something else.
If you want to monitor how successful your podcast interviews are, one way is to create landing pages for each podcast and give out a unique URL each time you’re interviewed.
Then What
What comes next is so important.
You need to make sure that you have a system set up to nurture your lead. If you’re sending them to your list make sure you have a welcome sequence ready to go.
If you’re sending them to your Facebook group make sure you have a strategy to nurture them once they join.
Choosing Your Call to Action: Conclusion
We hope that gives you some ideas about what to choose for you call to action. If you need any further advice don’t hesitate to get in touch.
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